Over the last two years, Australian production house the Woolshed Company created eight videos as a part of a project to experiment with short-form media that made people want to click, watch and share.
Scenarios included a man standing dangerously close to a tornado, a GoPro falling from a drone, a snowboarder outrunning a brown bear, a man escaping an attack by a great white shark, a selfie stick fight, a Stormtrooper tumbling down stairs, lightening nearly striking a woman on a beach and a lion seeking revenge on a hunter.
Each of the videos were shared across multiple online news publications and mentioned in international news broadcasts on CNN, NBC, Fox, CBS and more.
Over two years, the Melbourne company’s videos totalled more than 205 million views across 180-plus countries, receiving more than 500,000 comments and over 1.6 million likes without any paid promotion or publicity.
Woolshed Company Managing Director Dave Christison believes fake viral videos should be treated as entertainment that sparks conversation.
“You must create an element of doubt but present it as real, so an argument and debate is created over the authenticity. That was keys to our success,” he said.
News source: good.is