Roads accidents have claimed countless lives in the Kingdom of Cambodia. Every day, 5 lives are lost, leaving behind young children, helpless parents, brokenhearted spouses, and grief-stricken family and friends. The saddest part is, most road accidents can be prevented with proper education and willingness to comply with the law.
To promote road safety, especially to prevent drink driving, Cambodia’s Ministry of Public Works and Transport (MPWT), the National Road Safety Committee and (NRSC) and the Asia Pacific International Wine and Spirit Alliance (APIWSA) signed an MOU to support the 2017 National Road Safety Campaign.
With the help of some of Cambodia’s most famous celebrities, 10 TV spot were filmed to help raise awareness as well as educate the population regarding road safety. This campaign will then be shared in high schools, entertainment and restaurant venues, and will be aired all year long on many national TV channels who are generously donating free airtime to support the ministry. In addition, the campaign will also be advertised on Tuk Tuks, LED screens, posters, print advertisements and social media. Colorful bracelets will be distributed at schools where theatre performances will be shown to educate students.
H.E Sun Chanthol stated that customers buying motorbike below 125cc must watch the TV spot that will educate them about road safety, followed by 10 basic traffic laws before they are allowed to purchase the product.
Mr. Cyril Sayag, APIWSA director who signed the MoU on behalf of the organization, also added that “the alcohol industry is not just here to sell our products; we are also here to be responsible partners of the Cambodian society. This is why we have committed to the Stay Safe – Drink Wise campaign, through which we are seeking to prevent drink driving.”
In response to this campaign, Miss Sophavatey, a young Cambodian youth said that “many of us are too lazy to go get a proper license, so this TV spot will bring attention to people regarding road accidents, making us all more aware and more careful when we are on the road.” Furthermore, Miss NY Monyneath, a Cambodian celebrity who was also featured in some of the TV spots, expressed her happiness in contributing to this campaign. She believes that it will benefit our people, especially those in the province who still lack awareness regarding road safety compared to those in Phnom Penh.
Stay Safe – Drink Wise is the first drinking awareness campaign to be implemented as part of the 2017 National Road Safety Campaign. 3 TV spots will be aired during the first 6 months of 2017. The campaign will be regularly monitored by MPWT, APIWSA, and Brains Communication, the implementing agency.