An African-American rapper, who grew up alongside a Cambodian community in Long Beach, California, has proved a huge hit with the Asian diaspora thanks his comical, and often explicit, short videos posted to social media.
Chris Cravens, aka C Crave, currently has over 106,000 fans on Facebook, with the number growing every day, and his Instagram account has attracted nearly 22,000 followers.
He’s uploaded more than 110 videos so far, and shows no sign of slowing down. “I try to put out at least three to four per week,” he told Stuff.
A large number of C Crave’s earlier skits are based on him speaking Cambodian phrases, especially regarding food, family and females, although his later clips have introduced more Asian language skills.
“A lot of my ideas for videos come from the experiences from growing up around Khmer folks and other Asians,” he said. “As of late, I’ve been releasing a few videos of teaching curse words in other languages and that’s because those always seem to be the first words you learn. But I do plan to incorporate more useful and clean language in the near future.
“One of my goals has always and will always be to spread the Khmer culture. Not everyone knows who or what a Cambodian is and I want to educate as many people as possible,” he added.
“The plan is to build a following composed of races and cultures from all over the world. The more we know about one another, the more we learn, and come together and laugh with one another… well it’s only then we have the best chance at truly being united.
“The next two I have in mind are Tagalog and Korean. I plan to go around the globe with it. And all the while I’ll continue to do videos in Khmer as well.”
Interestingly, his most watched video is ‘Let’s Learn Vietnamese’ with a staggering 4.2 million views and counting. “I’d like to think it’s just been my most popular video to date because it’s really funny.”
C Crave’s music videos have also been hugely popular, with his track ‘Khmer Rap’ surpassing 118,000 views on YouTube. His latest production, ‘She Know’, was released five months ago.
“I’m actually working on a song where I’ll be rapping in Khmer throughout the entire song,” he said, adding that his future music videos would not be too elaborate or expensive.
“Regardless of what some people may think, I don’t really make money from what I’m doing right now. I’m still in the stages of building a brand.
Filming skits, for the most part, costs no money, spreads to more people more quickly, has been responsible for the huge increase in my fan base, and makes people laugh. Music is my passion, but right now the comedy skits are the source of happiness.”
C Crave will be visiting Cambodia in the third week of December. “I’ve been told I have a huge following in Cambodia and I want to have at least one event to set up a meet-and-greet and be able to talk with and take pictures with as many of my fans as possible,” he said.
“Other than that, I want to see as much of Cambodia as I can and definitely experience as much of the food too.”