Words by Dan Riley, Photos by Ben Noel
Interview with Paul Varley, Jaguar Land Rover General Manager in Cambodia
How long have you been working in the automotive industry?
I started as a trainee sales executive with Audi 15 years ago. I passed the Audi certification to become a sales executive and over time was promoted to sales manager and then business manager. I have worked in the Middle East as a brand manager for Porsche and then Aston Martin. I then returned to the UK with Audi before moving to Asia with RMA Group in 2013. I was national sales manager in Myanmar, where I opened the Ford and Jaguar Land Rover showroom, before coming to Cambodia to work with Jaguar Land Rover seven months ago.
What is the history of the Jaguar Land Rover dealership on Russian Boulevard?
Jaguar Land Rover has been in Cambodia for a few years now, with RMA Cambodia being the authorised dealer since 2014. The new showroom, which was one of the first in the world to open with the latest corporate identity design, opened in July 2015.
What models do you have currently for sale at the showroom?
For Jaguars, we have the award-winning XE, the most advanced, efficient and refined sports saloon Jaguar has ever made; the XF, a combination of style, substance and efficiency; the XJ, which combines luxury, beauty and power; and finally the F-Type, the ultimate Jaguar sports car.
For Land Rovers, we have the Discovery Sport, our most versatile compact SUV to date; the Discovery 4 (LR4), a perfect vehicle for those that live an active lifestyle; the Evoque, a true Range Rover in compact form; the Range Rover Sport, the most dynamic and agile of the models; the iconic Range Rover, the most refined luxury Land Rover ever; and the globally renowned Land Rover Defender, the epitome of toughness and capability.
What new models are you expecting to bring in during the coming months?
We are very excited that this year we will bring the new Jaguar SUV, the F-PACE, to Cambodia.
What are the defining qualities of a Jaguar and Land Rover car?
A Jaguar is about feeling alive. It’s that spirited performance that sets the pulse racing and takes your breath away. The British craftsmanship, attention to detail in the finish and the use of top quality materials make driving a Jaguar an absolute pleasure.
For a Land Rover, first and foremost, is its versatility and capability. The vehicles are perfect for the Cambodian roads and conditions, whether you are driving in and around Phnom Penh or in one of the provinces.
What benefits do you offer your customers?
RMA Cambodia is the only authorised dealer in Cambodia for Jaguar Land Rover. Only here can you receive a full manufacturer warranty (valid for 3 years/100,000km). Our vehicles and engines are built specifically for Cambodia and the local fuel. All our staff are internationally trained so they can fully understand your needs and deliver the highest levels of customer satisfaction. We have the very latest equipment, tools and software upgrades in the workshop to give the very best aftersales service and diagnostics. Furthermore, we offer a free vehicle health check to anyone that is driving a Land Rover or Jaguar vehicle.
• Dual-view screens allow Jaguar / Land Rover drivers to check the Sat-Nav while the front seat passenger watches their own video
• The majority of Jaguar / Land Rovers customers here choose their cars in black or white
• Prices start from $85,000 for Land Rovers and $100,000 for Jaguars
To book a test drive, visit the showroom at #264A, Russian Boulevard, or call: 023 888 811 / 070 999 111, or message their Facebook page (facebook.com/cambodiajaguar or facebook.com/cambodialandrover)